Visual materials for Studio Unbound, UK
In a preserves market saturated with brands vying for attention, the goal was to leverage CGI to create a distinctive visual identity that would stand out and authentically communicate Jam Packed's unique values and unwavering commitment to quality.
To achieve the most realistic honey drips, the project leveraged FLIP fluid simulations in Houdini, ensuring the honey flowed and dripped in a natural, visually enticing way. A custom fake caustics system was developed to address Blender's limitations in this area, resulting in beautifully rendered light interactions with the honey and glass jars.
The final product is a testament to the power of minimalism. By leveraging FLIP fluid simulations in Houdini, the project achieved incredibly realistic honey drips that accurately capture the behavior of flowing liquids, enhancing the visual appeal and showcasing the product's texture and viscosity. Additionally, a custom fake caustics system was developed to address limitations in Blender's rendering capabilities, enabling the creation of realistic light interactions with the honey and glass, further adding depth and enhancing the overall quality of the visuals.
