Gibloux

Gibloux

Visual materials for Studio Unbound, UK

Challenges.

Challenges.

Cheese is a sensory experience. The challenge was to capture the taste, texture, and aroma of Gibloux cheese through static CGI visuals. The brand blends Swiss heritage with contemporary design. The visuals needed to reflect both the artisanal cheesemaking process and the brand's premium, modern aesthetic.

Approach.

Approach.

The distinctive holes in the cheese were created using Blender's Geometry Nodes system, ensuring a natural, random distribution and variation in size. A ton of SSS was employed to simulate the way light interacts with the cheese, creating a soft, translucent appearance that mimics the look of real cheese. The color palette and overall aesthetic were carefully aligned with Gibloux's brand identity to create a cohesive visual experience, thanks to perfect art direction from Studio Unbound.

Result.

Result.

The CGI visuals aren't just images; they're a delectable visual feast that awakens the senses and leaves viewers craving a taste of Gibloux. This project's impact and creativity were recognized by the global design community, earning it a coveted spot as a Top Graphic Design Projects of 2022 on Behance.

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© Kirill Lukianov, 2024